Scores on the Doors: A Question of Numbers

The attractiveness of quantifiable values attached to wine is obvious and yet, at times, a little misleading. Problems arise when tasting becomes an exact science. Obviously there are subjectivities in anyone’s palate and it is these foibles which make wine so attractive to me. I’d rather engage in a discussion surrounding the merits of wine than arrive at a score out of 5, 10 or 100.

I’ve been round International Wine Fairs and tasted a quantity of wine ranging wildly which almost defied a ratings system and certainly wouldn’t have benefitted from it. The perfect example would be the Wines of Slovenia stand this year at the London Wine Fair. This year they were of a good quality and well presented, with an interesting range and informed discussion encouraged. This certainly beats last year when I was served some of the worst wine I had ever tasted by a man barely conversant in English. My worry is that quantifiable scores would consign an emerging area such as that to a spiralling reputation when little is known of competing varieties and producers within the country. Limiting tasting responses to specific reactions relating to specific bottles allows us a broader vocabulary than that of the scoring index. After this year’s London Wine Fair, I’m actively considering going to Slovenia on holiday, not to mention a quick tour of their vineyards!

Part of what concerns me about such scoring is its unspoken limitations. I’m also a University Tutor and mark 1st year Undergraduate Essays regularly. These essays are marked out of 100, yet an unspoken rule is that they cannot score over 75%. This is unfair, you may cry, yet it recognises the limitations of students at an early stage of their training. With Wine Spectator’s scores, however, I’m often taken with the fact that minimum scores can be achieved simply by producing something which meets the dictionary definition of wine. At either the top or bottom end of such grading systems, I’m a little wary of unspoken limits which haven’t been justified. I feel that such scoring indexes should always have the ability to fail an entry if they are to be honest. Yet, as I’ve just said, I’m wary of the smear that this could leave on more obscure offerings.

I must admit that I have been attracted by Parker’s scores in the past and I have bought wines based on an exceptionally high rating. Obviously wine producers boast of any accolades on their bottle, as is only sensible. I’ve likewise seen American wines with Gold medal stickers advertising wins in county fairs. Such baubles are almost solely for decoration and designed to draw the eye on a crowded shelf. Scores in the upper 90s on the Wine Spectator scale dazzle and draw the eye likewise. The problem is that, personally, I’m not the wine world’s ultimate arbiter. I find that my personal tastes don’t always follow those of such prescriptive grading criteria. Problems arise when wines are crowded out because of a low score in this one index. I’ve sampled some wines which have scored poorly on Parker’s index which appeal far more than some of the exceptionally high-scoring prestige wines I’ve tasted. This seems an obvious point but it is also one worth making.

Likewise, it is problematic that prices can be driven almost solely by the endorsement of an individual (or that individual’s stable of wine-tasters). I’ve spoken about the film Mondovino before and although I wouldn’t wish to be seen as a fan-boy (or, to be honest, a Steve-Dave), I think its central message is a valuable one: respect the pluralism and traditions of the wine world and yet be suspicious of those who would speak as its ultimate authorities. Wine has always seemed a glorious riot of individuality and quirks amidst myriad definitions and styles. I’m not against using ratings to convey an opinion on specific bottles, although I am against presenting those ratings as a verifiable truth.

Phileas Phogg: The Very Model of a Modern Winemaker

Flying winemakers are an interesting modern phenomenon, whereby Phileas Fogg may serve as a better reference-point than the winegrowers of tradition. The modern practice of advisers working on vineyards all over the globe has been enabled obviously by advances in air transport, but also by the internationalisation of trade, which has seen large companies acquire many smaller properties all over the globe and the establishment of influential consultancies.

Flying winemakers have enabled quality winegrowing to open up in previously under-developed regions such as India, Thailand and other such unlikely countries. The presence of French and European winegrowers in these territories has given the benefit of years of winemaking expertise to emerging areas. Likewise, intrepid young vintners from Australia and South Africa have made inroads into the business of winemaking overseas. The term was coined by Tony Laithwaite, who employed an Australian to work on his ‘Bordeaux Direct’ release.

Michel Rolland is perhaps the most obvious example of these globe-trotting wine advisers, plying his influence in vineyards all over the continents of the world. He famously declares in the excellent film Mondovino that he intends to start growing wine on the Moon. These winemakers are generally tasked with making wines that will perform well on the market, favouring fruity and readily drinkable wines that lack any intimidating complexity. They also help improve winemaking practices in places where modern standards of hygiene and production have not traditionally been adhered to. The French winemakers pioneering production in some Chinese vineyards are testament to this, moving away from traditional blended fruit wines for the domestic market towards distinctive single varietals (some of which is exported).

Some have criticised this phenomenon, as implied in Mondovino, by suggesting that consolidating such creative influence in the hands of individuals has led to the creation of a hegemony. Antonio Gramsci spoke of the power of such hegemony to affect economic processes, and Robert Parker is seen as the power behind the throne. His accessible reviews and clear numerical ratings have driven sales by endorsement across the world. Parker’s critics fear that his closeness to advisers such as Rolland inevitably see Parker’s tastes being pressed on others for the sake of favourable reviews and their attendant sales.

Whether Phileas Fogg’s intrepid spirit of adventure has motivated the flying winemakers of today is difficult to say, yet their exploration of virgin territories has opened up new markets and new opportunities. The spirit of the Reform Club’s wager has led many successful winemakers to test their mettle in these new territories and it can only be hoped they inspire a legacy half as long as that of stolid old Phileas!